With a concept that thrills many of us to our very childish cores, the Cereal Killer Cafe offers patrons a chance to get all nostalgic about breakfast.
The Shoreditch cafe, famous for selling only breakfast cereal, has been massive in the headlines recently. While many have called the concept cafe a novelty and one channel four reporter attempted to overshadow the opening of the establishment by highlighting the issue of gentrification, I wanted to visit this hipster hangout to find out for myself.
Would the Cereal Killer Cafe be a flash pan fad and fade into obscurity when the next concept cafe opened around the corner? Is the idea of selling only breakfast cereal all crackle and no pop? I headed to Brick Lane to see for myself.
With a demure exterior, the cafe hardly stands out on the Brick Lane highstreet, but even a peek through the window is enough to entice in walkers-by. With row upon row of brightly coloured cereal boxes, each one no doubt more sugary than the last, the interior decor is an homage to the bowl and the spoon.
Presented with a selection of 120 cereal varieties and 30 milk varieties,we were bamboozled with choice. Luckily the staff are excellent at assisting your selection.
Helped by a team member armed with an iPad we ordered Boo-Berry with vanilla milk and Unicorn Poop (below). Each cereal costs between £2.50-£3-.50 or more for the rare varieties but milk was always free, unless you want flavoured milk, which is a small additional cost.
Regarding the Unicorn Poop, I can honestly say, for a bowl of cereal consisting of marshmallows, Party Rings, 100s and 1000s, fluff and Ricicles it was bloody tasty. The Boo-Berry was also delicious, paired with the vanilla milk it was perfectly sweet and fruity. Both cereals were obviously super sweet, but that’s the whole point, I mean, do you remember Poptarts?
After we had finished I had some time to explore the rest of the cafe, which basically functions as a cereal museum. Original, cereal themed artwork takes pride of place on the walls, paired with so much memorabilia it almost makes you feel like your chilling out in a Forbidden Planet.
My overall impression of Cereal Killer Cafe was resoundingly positive.
While the success of the cafe revolves around the popularity of its niche, people seem to seriously love it. I saw a dad treating his three boys to a cereal he ate when he was a boy, I saw happy couples tasting each others bowls and groups coming in for a quick bowl and a catch up.
After a single visit I was taken with the concept. I would happily go back, and recommend anyone to visit. As long as the cafe maintains its standards, I have no doubt that this cafe will be around for a long time.
There is a novelty element to it, of course, but the owners – Gary and Alan Keery – have thought of other factors too. The service was quick and efficient, the staff seemed to be trained well and the cafe provides the London public with the most important meal of the day, for under a fiver.
What do you think of the Cereal Killer Cafe? Is it just another fad or are you desperate to visit and tuck into your fave cereal? Share your thoughts by commenting below.